The Nursing Beat
The Nursing Beat, a burgeoning startup centered around a daily newsletter, recently approached me with a compelling project: to revamp their digital presence. Tasked with rebuilding their website using Webflow, my mission extended beyond mere aesthetics. I was entrusted to create a dynamic platform that not only showcased their newsletter but also facilitated seamless navigation and user engagement. Additionally, I was charged with establishing a new blog section, strategically designed to foster community interaction and knowledge sharing within the nursing community. Moreover, enhancing their SEO strategy was paramount, ensuring maximum visibility and reach for their valuable content. With a blend of innovative design, user-centric functionality, and strategic SEO implementation, I embarked on transforming The Nursing Beat's online presence into a vibrant hub for nursing professionals and enthusiasts alike.
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To kick off the project, I conducted a comprehensive audit of their existing website, pinpointing key areas ripe for enhancement. Through this analysis, I identified opportunities to refine the layout structure, integrate their refreshed branding elements, and infuse subtle yet impactful animations throughout the site. One notable addition was the inclusion of a scroll position indicator across all blog posts, designed to enhance user experience and navigation.
I then got to work implementing a new CMS system for their blog and created custom functionalities using JavaScript attributes. This included a personalized read-time calculator, a refined search function with filters, and a load-more option on multiple pages. Additionally, I optimized everything by minifying all code and loading next-generation image formats for improved performance.
